Governments and regulators are increasingly intervening in the sector.
Several countries are introducing:
- stricter advertising rules;
- affordability checks;
- verification systems;
- limits on promotions;
- stronger responsible gaming requirements.
This trend is likely to intensify over the coming years.
Why?
Because the industry has become too large and too influential to operate with minimal oversight.
The challenge is finding equilibrium:
- too little regulation can create social harm;
- too much regulation can push users toward unlicensed markets.
This is one of the biggest strategic debates in the current betting landscape.
